Scope of work
Trellis Beauty is a clean beauty shop with a retail location in Raleigh. Back in 2017, I created a full brand identity for Trellis, including a logo, website, stationery, and various other print goods. In the words of owner Tracy, their brand identity needed to feel "clean and natural, but not at all granola." The result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.