brand style guide
brand style guide

trellis beauty is a clean beauty shop with a retail location in raleigh. i created a full brand identity for trellis, including logo, website, stationery, and various other print goods. in the words of owner tracy, their brand identity needed to feel "clean and natural, but not at all granola." the result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.

web design
web design

bright, playful and functional responsive website design, created with Squarespace

print goods
print goods

a selection of print goods, including postcards, rack cards, square flyers, and loyalty program cards

business cards
business cards

luxe business cards with flat icons representing trellis beauty’s brand values

social media branding class
social media branding class

a selection of advertisements and print goods for a social media branding class hosted by trellis beauty

shop posters
shop posters

a selection of posters for display in trellis beauty’s retail store

brand style guide
web design
print goods
business cards
social media branding class
shop posters
brand style guide

trellis beauty is a clean beauty shop with a retail location in raleigh. i created a full brand identity for trellis, including logo, website, stationery, and various other print goods. in the words of owner tracy, their brand identity needed to feel "clean and natural, but not at all granola." the result is a myriad of bright colors, clean lines and natural shapes, expressing the brand’s fun ethos with a nod to the eco-friendly beauty experience customers can expect.

web design

bright, playful and functional responsive website design, created with Squarespace

print goods

a selection of print goods, including postcards, rack cards, square flyers, and loyalty program cards

business cards

luxe business cards with flat icons representing trellis beauty’s brand values

social media branding class

a selection of advertisements and print goods for a social media branding class hosted by trellis beauty

shop posters

a selection of posters for display in trellis beauty’s retail store

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