Top of the Hill
Scope of work
Before launching Parson Lane full-time in the spring of 2019, I worked as the Director of Sales & Marketing for The Great Room at Top of the Hill. TOPO is a downtown Chapel Hill staple, beloved by UNC students and fans alike since 1996. In my role as Director of Sales & Marketing, I was responsible primarily for the Great Room. However, as any small business owner can attest, running a multi-faceted organization requires you to wear many hats! Thus, I was also responsible for much of the marketing for Top of the Hill & Back Bar, as well. During my years at TOPO, I produced a wide array of designs, from restaurant menus to websites to beer can labels - and just about everything in-between.