cure’s branding was based around the warm earth tones and rustic feel of the deli’s interior design, with a logo reminiscent of the butcher badges found on vintage meat packaging. chef & proprietor matt envisioned a traditional deli with house-cured and smoked meats, so it was important to incorporate a handmade and vintage feel to cure’s brand identity.
cure’s menu is simple but extensive: classic deli sandwiches with a choice of two sides. with so many options available, the menus needed to be easily digestible (no pun intended) while still maintaining visual interest.
responsive web design created in Squarespace
take-home menus in a trifold brochure format
with fewer options than the lunch menu, cure’s breakfast menu followed a similar format with a more open feel
detail of cure’s logo
brunch menu, table tent and business cards