cure brand identity
cure brand identity

cure’s branding was based around the warm earth tones and rustic feel of the deli’s interior design, with a logo reminiscent of the butcher badges found on vintage meat packaging. chef & proprietor matt envisioned a traditional deli with house-cured and smoked meats, so it was important to incorporate a handmade and vintage feel to cure’s brand identity.

lunch menu
lunch menu

cure’s menu is simple but extensive: classic deli sandwiches with a choice of two sides. with so many options available, the menus needed to be easily digestible (no pun intended) while still maintaining visual interest.

web design
web design

responsive web design created in Squarespace

trifold menu
trifold menu

take-home menus in a trifold brochure format

breakfast menu
breakfast menu

with fewer options than the lunch menu, cure’s breakfast menu followed a similar format with a more open feel

logo
logo

detail of cure’s logo

print goods
print goods

brunch menu, table tent and business cards

cure brand identity
lunch menu
web design
trifold menu
breakfast menu
logo
print goods
cure brand identity

cure’s branding was based around the warm earth tones and rustic feel of the deli’s interior design, with a logo reminiscent of the butcher badges found on vintage meat packaging. chef & proprietor matt envisioned a traditional deli with house-cured and smoked meats, so it was important to incorporate a handmade and vintage feel to cure’s brand identity.

lunch menu

cure’s menu is simple but extensive: classic deli sandwiches with a choice of two sides. with so many options available, the menus needed to be easily digestible (no pun intended) while still maintaining visual interest.

web design

responsive web design created in Squarespace

trifold menu

take-home menus in a trifold brochure format

breakfast menu

with fewer options than the lunch menu, cure’s breakfast menu followed a similar format with a more open feel

logo

detail of cure’s logo

print goods

brunch menu, table tent and business cards

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